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Sora Generated Toys R Us Commercial

66 Seconds
PG | June 27,2004

OpenAi released a new Sora Video that brings back to life Toys R Us and its founder Charles Lazarus.

The company filed for bankruptcy in 2017 and 2018, closing all of its stores in the US, UK, and Australia, with the last US stores closing in 2021.   Wikipedia

Not sure why but OpenAi’s Sora has released a video of a 66 second Toys R’ Us commercial featuring a child’s image and dream of founder Charles Lazarus.

It is only a matter of time that we begin seeing the next generation of celebrities that are Ai generated. Could this spell the end of the action hero? The A-listers?

I cannot do anything but accept the fact that wide video generation jobs like script writing, voiceovers as well as directing, screenplays, costumes and makeup is the largest job disrupter yet. It is impossible to put this genie back into the bottle. I have read articles stating that such tools represent less than 10% of a normal commericial/feature budget.

The only questions remaining – Who want’s to save over 90% of their project’s budget?

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It’s only a matter of time until an all Ai written, directed, and staring in a feature length movie appears on a screen near you.

A movie fully created by a single prompt to an Ai agent will result planning, creating, producing, directing or acting in what will soon become the norm. The studio days are over when someone produces such a feature on a computer while still living at home with their parents. And why the heck not.

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