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Sora Generated Toys R Us Commercial
66 Seconds
PG | June 27,2004
OpenAi released a new Sora Video that brings back to life Toys R Us and its founder Charles Lazarus.
The company filed for bankruptcy in 2017 and 2018, closing all of its stores in the US, UK, and Australia, with the last US stores closing in 2021. Wikipedia
Not sure why but OpenAi’s Sora has released a video of a 66 second Toys R’ Us commercial featuring a child’s image and dream of founder Charles Lazarus.
It is only a matter of time that we begin seeing the next generation of celebrities that are Ai generated. Could this spell the end of the action hero? The A-listers?
I cannot do anything but accept the fact that wide video generation jobs like script writing, voiceovers as well as directing, screenplays, costumes and makeup is the largest job disrupter yet. It is impossible to put this genie back into the bottle. I have read articles stating that such tools represent less than 10% of a normal commericial/feature budget.
The only questions remaining – Who want’s to save over 90% of their project’s budget?
OUR FEATURE PRESENTATION
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Runway’s Gen-3 Alpha Available to All
If you liked Sora, I think you are going to LOVE Runway’s Gen-3 Alpha.
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Keeping Pace with Text-To-Video Ai
Since the rollout of ChatGPT in 2022, AI has revolutionized content creation, starting with text and expanding into image, audio, and now video.
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New Fake Video Detection Tool – Divid
Columbia Engineering researchers developed DIVID, a tool to detect AI-generated videos. This new technology addresses the rising issue of realistic AI videos used in scams by analyzing diffusion-generated video frames for inconsistencies.
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Toys R Us Under Fire For Making New Ad Entirely From Ai
(Video: WTHR) Apparently I was not the only one who was surprised to see that Toys R Us was still in business (See our featured article from June 27)
EVERYCHANGING HEADLINES
COMING SOON
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Watch this space
theMOVIE
It’s only a matter of time until an all Ai written, directed, and staring in a feature length movie appears on a screen near you.
A movie fully created by a single prompt to an Ai agent will result planning, creating, producing, directing or acting in what will soon become the norm. The studio days are over when someone produces such a feature on a computer while still living at home with their parents. And why the heck not.
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